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To become the region’s leading and most valued healthcare provider to patients, medical communities, colleagues, business partners, and the communities where we work and live.
• To be the Standard in the marketing of quality medical instruments, equipment, and disposables.
• To be the Preferred Supplier to Malaysia´s healthcare providers and our strategic business partners.
• To Invest in our employees so that they become capable consultants who will bring effective solutions and innovative business propositions as well as provide excellent customer service.
• To Provide tools to facilitate consistent delivery of the brand promise with every point of contact.